John Clarke Consulting

Web Services

From defining your needs to implementing and maintaining your web site, John Clarke Consulting provides an integrated and complete set of web site services. These services include:

• Short training courses, seminars and single day consultancy sessions
• SEO Services, here's a few SEO tools to help you get started with improveing your site for SEO
• Custom-designed and custom-built web sites geared to your business requirements using the latest principles and technologies
• New site conceptualization, design and implementation
• Modular designs that provide portability, ease-of-use, and compatibility with all browsers
• Domain name registration (for example, www.yoursite.com)
• Web-site hosting that includes 24-hour WWW and ftp access
• Web hosting and development using either the UNIX or NT environments
• Interactive forms and scripts that can capture, store, display, and forward data
• Conversion and online publication of documents
• Site maps and search utilities for all sites
• Training in the use of web-based tools, web design, graphic design, and popular software packages
• E-mail forwarding and aliasing
• Web-based calendars, rotating images, and other CGI-based methods for the dynamic creation of data and web pages
• META tag support for province, county and local government web sites for Internet promotion
• Information architecture and creation of standardized, easy-to-use site navigation
• Current and comprehensive statistical information about your web site, and those who visit your site
• Existing site optimization including accessibility checkups
• Custom Web Hosting Services
• Web Site Optimization

Did you know:

• Google Information and Guidelines for Webmasters (Design and Content, Technical, Basic principles, Specific recommendations and When your site is ready).
• Search Engine Optimizers
• Jakob Nielsen: Don't underline any text that's not a link, even if your links aren't underlined. Reserve underlining for links. Because underlines provide a strong perceived affordance of clickability, users will be confused and disappointed if underlined text doesn't have an actual affordance to match this perception.
• USA Today study shows some teens not as Web-savvy as parents.
• A recent university study in Michigan showed that you lose 10% of your visitors with a "best view with" browser button on your home page? Its insulting to those using another type of browser and they leave your page.
• Add your URL to Google.

Finally, here are a few of the Companies and oganizations I've worked with...

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Often beginning Web designers are eager to apply the print design principles they've learned.

They don't realize that many print design principles just won't work on the Web.

Need help with designing for the web?

If you design a magazine ad, that ad will look the same to every reader. You have complete control over the layout with a magazine ad, with the web you don't!